Since their founding in 1882, Zodiac has dedicated themselves to the precision and craftsmanship associated with Swiss timekeeping — with a rebellious spirit.

Working closely and iteratively with brand leaders across Fossil Group, I took the lead in expanding Zodiac’s visual identity to a robust digital design system that scales to power every digital touchpoint.

Notably, my longstanding relationship with Zodiac provided the groundwork for me to continue the work at ModestWorks, where we developed dynamic seasonal omni-channel campaigns from concept to launch.